BBA
Bachelor of Business Administration
A business degree for fresh graduates. 4 tracks: General Management, Digital Marketing, Retail Management, FinTech.
Fees & payment plans
Transparent. Pay the way that suits you.
Pay the full programme in one instalment, split it annually, or pay per semester - the earlier you commit, the more you save.
| Category | Total Programme Fees | Semester Fees Payment Plan | Annual Fees Payment Plan with 10% Concession | One Installment Fees Payment Plan with 15% |
|---|---|---|---|---|
| Indian Nationals | ₹1,32,000 | ₹22,000 | ₹39,600 | ₹1,12,200 |
| Foreign Nationals | ₹2,64,000 | ₹44,000 | ₹79,200 | ₹2,24,400 |
Registration fee: ₹1,000, non-refundable, charged once at enrolment (same for every nationality).
Examination fee: ₹1,500/semester for Indian nationals, ₹3,000/semester for foreign nationals.
What you'll be able to do
Key Outcomes
Build a basic profit-and-loss statement and read a balance sheet.
Run a small digital marketing campaign end-to-end with paid and organic channels.
Use Excel and Google Sheets at a business-analyst level.
Draft a 1-page business plan and pitch it to non-finance stakeholders.
Move into MBA admission or junior management roles immediately after graduation.
Placement records
Career Opportunities after BBA
Business Analyst
4-8
Management Trainee
4-7
Customer Relationship Manager
3-6
Digital Marketing Executive
4-8
SEO/SEM Specialist
4-9
Top hirers
Reliance Industries
Conglomerate
Tata Group
Conglomerate
HDFC Bank
Banking & Finance
ICICI Bank
Banking & Finance
Axis Bank
Banking & Finance
Deloitte
Audit & Consulting
KPMG
Professional Services
Amazon
E-commerce & Cloud
Flipkart
E-commerce
Hindustan Unilever
FMCG
ITC
FMCG
TCS
Technology Services
Infosys
Technology Services
Wipro
IT Services
Career services included
Personal placement officer
Dedicated coach assigned to every batch
Resume & LinkedIn review
Two rounds of feedback from industry coaches
Mock interviews
3+ HR and technical rounds before drives
Alumni network
12,000+ alumni across India and the GCC
Curriculum
What You'll Study
Semester 1
21 credits- 01Fundamentals of Management3
- 02Business Accounting4
- 03Business Law3
- 04Entrepreneurship Development3
- 05Business Communication3
- 06Environmental Science3
- 07Fundamentals of Financial Technology (FinTech)2
Semester 2
22 credits- 01Managerial Economics3
- 02Statistics for Business Decision4
- 03Organizational Behavior3
- 04Human Resource Management3
- 05Principles of Marketing3
- 06Business Analytics4
- 07Introduction to Digital Marketing (Digital Marketing)2
Focus areas
Elective pool
Broad management foundation across strategy, finance, marketing and operations.
What you'll learn
Career paths
SEO, paid media, social and analytics for performance-driven digital brands.
What you'll learn
Career paths
Store operations, merchandising and category management for retail businesses.
What you'll learn
Career paths
Modern financial technology covering payments, lending and digital banking.
What you'll learn
Career paths
Annual Fee
Total program cost: ₹1,32,000
Coursera + LinkedIn Learning
Both included free, for your full course duration
July 2026 admissions are open
Enroll before seats fill up
How you'll study
Built around your work week.
Live sessions sit on the weekend so the rest of your week stays free for work, family and self-paced study at your own rhythm.
Live Sessions
Saturday & Sunday
10:00 AM - 1:00 PM IST · weekly during academic terms
Self-Paced LMS
8-10 hours weekly
VGU Learning Platform - works on mobile and desktop
Cohort & Mentor
110-140 learners per batch
Monthly 1-on-1 with a programme mentor
A typical week
Roughly 12-14 hours total - designed to fit around a full-time job
Mon-Fri
8-10 hrs total
Self-paced LMS modules, recorded lectures and assignments
Saturday
3 hrs
Live faculty session and case discussion
Sunday
3 hrs
Live faculty session and Q&A
Your Faculty
The people teaching this programme
Working professionals and academics who lead live sessions, mentor students and assess coursework.
Prof. Pradeep Dubey
Assistant Professor, Management
MBA, MDI Gurgaon · 11 yrs exp
Dr. Kavita Saxena
Assistant Professor, Marketing
PhD, University of Delhi · 14 yrs
Prof. Varun Bajaj
Industry Faculty, Entrepreneurship
Founder, 3 startups · Angel investor
Dr. Supriya Nair
Associate Professor, Finance & Banking
PhD, IIM Kozhikode · 13 yrs
Prof. Anil Rao
Faculty, Business Law
LLB + MBA, Symbiosis · 16 yrs exp
Dr. Neelima Tripathi
Associate Professor, Consumer Behaviour
PhD, FMS Delhi · 12 yrs exp
Prof. Harsh Vardhan
Industry Faculty, Digital Marketing
Ex-Marketing Head, Myntra · 11 yrs
Dr. Sunita Joshi
Associate Professor, Business Ethics
PhD, TISS Mumbai · 15 yrs expIncluded with every program
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₹44,000/yr